CyberMonday 2026 opened with far more people browsing. Buying, almost the same as last year.
Argentina's biggest online sales event started at midnight on Monday, November 2, and runs until Wednesday the 4th at 11:59 p.m. The first figures from the Argentine Chamber of Electronic Commerce (CACE) and from Tiendanube show a start with a lot of interest, longer installment plans and shoppers who compare before they decide.
These are partial numbers: the official results come once the event ends. But they already say a lot about where sales are being won and lost this year.
How CyberMonday 2026 started, in numbers
In the first hours, the official site passed 2.1 million visits. Traffic peaked at 12:45 a.m., with 73,000 people connected at the same time, according to CACE. The average discount is around 32%, just above 2025's 31%.
On the store side, Tiendanube merchants logged more than 34,000 orders and over 4.4 billion pesos in sales by 6 a.m. The first hour alone brought in about 8,460 orders: almost one in four. Whoever buys at midnight already knew what they wanted, and where.
More visits, almost the same carts
This is the number we care about most. In Tiendanube stores, sessions grew 34% compared with last year. Carts started grew only 9%.
Put simply: many more people are coming in, but a smaller share gets as far as adding something to the cart. The average order rose 35% in pesos (about ARS 128,700), which in real terms is roughly flat. And each order includes fewer products: 3.5, down from 3.7 in 2025.
The press is reading it as cautious consumers. Maybe. But for a store, that gap between visits and carts is the most expensive part of the event: these are people you already paid to bring in, with ads, with a discount, with your spot on the official site, and they leave without moving forward.
With ten tabs open and similar discounts everywhere, the percentage isn't what decides. What decides is how fast shoppers find what they're looking for, whether they see the installment options they expected, and whether the path to payment gets in their way.
Installments are back in charge
Paying in a single installment dropped almost 6 points, to 53% of orders. More than one in four purchases is now paid in 6 installments or more. And orders in 12 installments doubled, with an average ticket close to ARS 368,000: almost three times the event average.
In Argentina, paying in interest-free installments with a credit card is a core part of how people shop. For a store, that means installments are no longer a checkout detail. They're part of the offer. If shoppers don't see them on the product page, or only discover them at the very end, the store in the next tab wins the comparison.
Half of all orders come in through social media
Social media generated 50% of orders in the first hours, 8 points more than in 2025. Orders from direct traffic, on the other hand, fell 34%.
Today the journey starts with a post, a story or a message, not the home page. And it ends on a product page opened on a phone, often without ever leaving the social app. That's where the store has a few seconds to confirm what the post promised: the price, the discount, the installments, the size.
What's selling and what isn't
On the official site, the most visited categories were home appliances, clothing, travel, furniture and makeup. In Tiendanube stores, apparel is still 58% of orders, although with 8% fewer orders than last year. Home and Decor grew 42% in orders and footwear 47% in units. Jackets and pants are up; tops, shorts and dresses are down between 22% and 34%.
Not every category is living the same CyberMonday. A summer clothing brand and a home decor brand are having very different events, even if they share the same banner.
What's left until Wednesday
There are two and a half days to go. At this point, there's little you can change in a store: CyberMonday was largely won or lost in the weeks before. What you can do is watch. Where visits drop off, at which step purchases stop, which products respond and which don't.
That information is worth a lot for what's next: Black Friday, the holidays and the next Hot Sale. Big sales dates aren't won during event week. They're won before. If you want to see where sales usually get lost under peak traffic, we covered it in CyberMonday 2026: what your online store has at stake in three days.
We'll update this piece with CACE's official results once the event ends.
Want your store ready for the next big date? Let's talk.
Partial data from Monday, November 2, 2026. Order, installment, channel and category figures come from Tiendanube stores (through 6 a.m.) as published by ITSitio; visit and discount figures, from CACE.
