Ballen is a woman´s accessories brand that it’s known for their conscious craft and essential luxury. Intimate to their Colombian heritage and firsthand knowledge of the finest Italian craftsmanship, Ballen combines innovation, sophistication, simplicity and sustainability in their products,
The essence of this brand is staying true to the values upon which it was founded, the exclusive attention to details and design and its commitment to sustainability.
This brand, already had a Shopify store, but it wasn´t operating, so we worked on a whole transformation on the design and development of the website, to make it administrable for our client and easy to navigate for their customers. User experience was the key in this project; we focused on integrating platforms and keeping the design clean and simple to improve the buying experience.
They were looking to internationalize their business and expand their market to have presence in the US, therefore we clone their store, adapting it to the requirements and needs of the country.
We follow the guide of Ballen team and worked closely with them to reach the idea they had for their website: a non-commercial imprint and focus on campaigns and products. From that point we make sure that the design and user experience were aligned with the bases of the brand: sophistication, emotion and intuition.