Innovate, Tiendanube Blue Titanium Partner

Innovate Is Now a Tiendanube Blue Titanium Partner

by Maximiliano Moriconi in eCommerce

As of October 2026, Innovate is a Tiendanube Blue Titanium Partner, the highest tier of Tiendanube's partner program.

It's a recognition you don't ask for: you earn it, one store at a time. It comes after years of designing, developing, migrating and growing brands that sell on Tiendanube and Tiendanube Evolución. We receive it with equal parts pride and commitment: from now on, the bar is higher.

What it means to be a Blue Titanium Partner

Tiendanube groups the agencies that work with its platform into tiers, and Blue Titanium is the highest. Being part of that group means Tiendanube recognizes the agency as one of the best at working its ecosystem.

For us, it's not a medal for the showcase. It reflects projects that went well: stores that launched on time, migrations that didn't lose sales along the way, and brands that now sell more, and better.

What it means for your brand

If your store runs on Tiendanube, or you're thinking about moving to it, working with a Blue Titanium partner gives you three concrete things:

  • A team that knows the platform inside out. We know what can be solved with the theme, what with apps and what with custom development, and when each path makes sense.
  • A close relationship with Tiendanube. We work side by side with the Tiendanube Evolución team, its line for large brands. That means less back-and-forth when a project needs it.
  • Experience where it hurts the most. Migrations from Magento, WooCommerce and other platforms, checkout, store performance, and getting ready for dates like Hot Sale, Cyber Monday and Black Friday.

Tiendanube stores built by Innovate

What we do on Tiendanube

We support fashion, home, decor, beauty, sports and tech brands across the whole journey of their online store:

What we do on Tiendanube: design and UX, custom development, migrations, conversion and checkout, growth and key dates

  1. Design and UX built to convert: home page, catalog, product page and cart.
  2. Custom development on Tiendanube and Tiendanube Evolución, with logistics, payments, CRM and marketing integrations.
  3. Migrations from other platforms that protect your SEO, catalog and customers.
  4. Conversion and checkout optimization, with data-driven decisions.
  5. Growth and key dates: getting your store ready for the big sales dates, with month-to-month support.

Thank you

This recognition belongs to the brands that trust us, to the team that puts care into every store, and to Tiendanube, which has been by our side from day one. Thank you for being part of it.

Ready to take your store to the next level? Let's talk.

Tags: Novedades Partners Tiendanube

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Custom Catalogs and Price Lists: Merchants can assign specific product catalogs and price lists to different company locations or customer groups.⁷ This enables the creation of curated shopping experiences, hiding irrelevant products and protecting confidential wholesale pricing. Volume Pricing and Quantity Rules: The platform includes native tools to implement tiered pricing (volume discounts) and apply business rules like order minimums and maximums, or selling in case packs.⁷ This automates complex B2B pricing logic that would otherwise require manual quotes. Storefront Customization and Headless Commerce: Offers the ability to display different content to B2B and D2C visitors on a single online store. 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They can place orders on behalf of their clients and view relevant data without compromising the security of company-wide information.⁷ Simplified Quote and Invoice Management: Features like "Convert Checkout to Draft" allow orders to be submitted for review and approval before final confirmation. Native support for Purchase Order (PO) numbers and automated invoicing integrates seamlessly into B2B financial workflows.⁷   Pillar 3: Empowered Buyers Through Self-Service   This pillar focuses on the end-customer experience, providing the self-service tools that modern B2B buyers expect. B2B Customer Portals: Secure, self-service portals where buyers can manage their company profile, view their order history, track shipments, and, crucially, reorder past purchases with a single click.¹⁰ This directly addresses the buyer's desire for autonomy and efficiency. Quick Bulk Ordering and Easy Reordering: Tools like variant matrices on product pages and dedicated bulk order forms allow buyers to quickly add multiple SKUs to their cart.⁷ This is fundamental for efficiency in wholesale purchasing. Flexible Payment Options: The platform offers native support for credit-based payment terms (Net 30, 60, 90), the secure storage of vaulted credit cards, and the acceptance of PayPal for B2B, providing the financial flexibility that business buyers require.⁷ The following table summarizes how the Shopify Plus architecture addresses the most common B2B challenges, translating technological features into strategic business outcomes. Common B2B Challenge Symptom in a Fragmented System Shopify Plus Solution Key Features Strategic Business Outcome Complex, Tiered Pricing Manual quotes in spreadsheets; multiple discount apps. Automated, Customer-Specific Pricing Price Lists, Volume Pricing, Custom Discounts⁷ Greater margin integrity; accelerated sales cycle; higher average order value. Inefficient Order Process High volume of phone/email orders; manual data entry. Empowered Self-Service & Automation B2B Customer Portals, Quick Bulk Ordering, Shopify Flow⁷ Reduced operational overhead; 24/7 ordering capability; improved order accuracy. Disconnected Sales Channels Siloed D2C/B2B data; no single customer view. Unified Commerce Platform Single Admin, Shared Product Catalog, Company Profiles⁴ Holistic customer data for marketing; optimized inventory management; consistent brand experience. Restrictive Payment Options "Pay now" only; manual invoice tracking. Flexible B2B Payments Credit-Based Payment Terms, Vaulted Credit Cards, PO Numbers⁷ Lower checkout friction; better cash flow management; meets buyer expectations. Exportar a Hojas de cálculo   Evidence of Transformation: Quantifiable Success on the Unified Platform   The most powerful validation of a unified commerce architecture lies not in its features, but in the tangible results it delivers to businesses. An analysis of success stories from companies that migrated to Shopify Plus for their B2B operations provides irrefutable proof of its transformative value. These stories demonstrate a clear pattern: unification leads to accelerated growth, dramatically improved operational efficiency, and a superior customer experience.   Case Study: Future Glass - From Manual Chaos to 340% B2B Sales Growth   The Challenge: Before Shopify, Future Glass's B2B sales process was entirely manual. They relied on phone calls, emails, and even hand-drawn sketches from customers to generate quotes. This method was not only error-prone and extremely inefficient but also an insurmountable obstacle to scaling the business and meeting growing demand.¹⁴ The Solution: The company implemented Shopify B2B along with a custom product configurator built with Hydrogen (Shopify's headless development framework). This combination allowed customers to self-serve, instantly and accurately designing and quoting complex glass railing jobs directly on the website.¹⁴ The Quantifiable Result: The transformation was immediate and spectacular. Future Glass achieved: A 340% year-over-year growth in B2B sales. An 83% increase in conversion rate. An 80% decrease in the time required to quote railing jobs.¹⁴   Case Study: Snyder Performance Engineering - Reclaiming 25% of Back-Office Time   The Challenge: The growth of Snyder Performance Engineering, a manufacturer of high-performance automotive parts, was stalling. Their manual ordering process acted as a bottleneck, and a previous open-source platform proved to be "clunky" and failed to integrate with their back-office systems, leading to massive data entry duplication.⁵ The Solution: They launched an intuitive self-service B2B portal on Shopify Plus. Crucially, they integrated the platform directly with their existing systems, like QuickBooks and ShipStation, to automate inventory syncing and order fulfillment.⁵ The Quantifiable Result: The impact on operational efficiency and revenue was direct: A 25% reduction in time spent on back-office administrative tasks. A 41% increase in average customer spend, an outcome the company directly attributes to the ease and convenience of the new ordering process.⁵   Case Study: Tony's Chocolonely - Unifying a Global, Mission-Driven Brand   The Challenge: The ethical chocolate brand was operating on a custom platform that had become expensive to maintain, slow, and, most importantly, unable to scale to support its international growth across D2C, B2B, and reseller channels.⁶ The Solution: They migrated to Shopify Plus to create a single, unified commerce platform. Leveraging Shopify's extensibility, they developed custom solutions on the platform, such as an automated "Pay by Invoice" feature and a "ChocoPortal" to manage their complex volume-based pricing structures for B2B customers.⁶ The Quantifiable Result: Unification brought measurable improvements in performance and growth: A single, unified website for all customer segments. 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Shopify Plus, in contrast, takes a more modular approach, providing a strong, reliable core that is extended through its vast ecosystem of applications and automation tools like Shopify Flow.²¹ Ease of Use: Shopify is generally considered to have a more intuitive and user-friendly interface, a quality that extends to its Plus platform, reducing the learning curve for business teams.²² The Strategic Choice: BigCommerce can be a solid choice for businesses that want robust B2B functionality "out of the box" without relying heavily on third-party apps. Shopify Plus is ideal for businesses that value a polished user experience, a massive ecosystem of integrations for nearly any conceivable need, and powerful native automation tools that enable custom, code-free workflows. In this competitive landscape, Shopify's apparent "weakness"—less native complexity compared to its competitors—becomes its greatest strategic strength in today's market. 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